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Improve Your Leadership Through Communication

 

Success – in leadership, marriage, career and relationships – greatly depends on communication skills. Yet, many of the best thinkers and workers never advance beyond a certain level because of their inability to communicate effectively, no matter how great or important their message. How can an aspiring leader grow beyond the barrier and improve his communication? By examining Jesus’ model in Matthew 13:

 

1.      Simplify the message. (It’s not what you say, but how you say it.) In Matthew 13, Jesus told many stories to make His teachings understandable. Since every communicator’s goal is understanding, make every effort to:

a.      Make it clear, concise and specific. Jesus didn’t use any concepts or terms that His audience wouldn’t understand. He also stuck with specific ideas and didn’t cloud them with unnessary or vague explanations.

b.     Repeat it often. In Chapter 13 of Matthew alone, Jesus told seven parables, some illustrating the same lesson. He repeated His message as many times – and in as many different ways – as needed.

c.     Forget about impressing. Seldom can an audience be impressed with both the speaker and the subject. Let them be moved by the truth of the subject, not by you.

d.     Emphasize the familiar. Jesus talked about farming to farmers, baking bread to those who did it everyday, and fishing to those for whom it was their livelihood. The more your listeners identify with the message, the more they can apply it to their own lives.

2.      See the person. (It’s not what you say, but how they see it.) It’s impossible to effectively communicate to an audience without knowing something about them. For a leader, there may be times when you need to speak to a large or varied audience. To reach them where they are, ask yourself the following questions before you communicate.

a.     Who is your audience? What are their ages, backgrounds, professions, prejudices, etc.? Will any of their inclinations steer you toward some explanations and away from others?

b.     What are their questions? What’s important to them? Are they preoccupied with a specific issue? Could the issue block communication until it’s addressed?

c.     What needs to be accomplished? If you could achieve one specific result through this communication, what would it be?

3.      Seize the moment. (It’s not what you say, but when you say it.) Timing truly is everything, and a leader needs to seize the opportunity at hand. When the crowds made it impossible for Jesus to teach on the shore (Matthew 13:2), He climbed into a boat and preached from there. Jesus stuck with one pattern: when the people came, He spoke to them, but when they rejected His message, Jesus withdrew. Watch to see when your listeners are ready, then seize the opportunity.

4.      Show the truth. (It’s not what you say, but how you show it.) Every time you speak, your audience asks on foundational question, “Why should I listen to you?” They want to know if you’re credible. What they really want to find out is…

a.     Can I trust you? Do you say what you mean, and do what you say?

b.     Do you care for me? Your listeners are more interested in your love for them than the topic.

c.     Do you know your subject? They need to respect your expertise before they can respond to your instruction.

5.      Seek the response. (It’s not what you say, but how they respond to it.) When He finished teaching, Jesus usually asked His audience, “Have you understood what I have told you?” Effective communication always gives your listener something to feel, remember and do.

We can improve our communication skills, and we can accomplish it by following Jesus’ model. That’s important. After all, aren’t we trying to share His same message today?

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